Planograms
April 8th, 2008 by The Capitalist
Current Mood:
Erm…
I just came across this travesty of a word for the second time this year. Basically, it’s a dumb way to refer to how products are supposed to be set up on shelves.
PLAN - how they should be set up
O - a dumb article added to make the transition between two words sound even more retarded
GRAM - a diagram of the Plan.
Planogram.
Why do I cringe sooo hard, so violently, at this piece of corporatespeak?
Because it brings back memories. Memories of a j*b. A j*b at a small chain called Meijer. It was a stocking j*b. Of course, it sucked, but Meijer had/has traits that make an already lousy task worse! Like most physical stores, they think that stockpeople are some kind of magicians and buy about 2x what will fit on the shelves…and then say that you have to get everything on the shelves. And then they wonder why they find unrelated stuff, hiding behind all the things that hardly ever move. It’s cuz they won’t let people put anything in the back, and the shelf will only hold 12 boxes, so those other 6 boxes that are in the incoming case have to be stuffed somewhere, dammit!
But the above paragraph is just NORMAL for a stock j*b. Meijer went beyond the normal crazy, and firmly into puke territory.
And the “planogram” was the base ingredient in the syrup of ipecac which was liberally spread amongst their employees. For from this travesty, sprang others, like these management tropes:
* Calling every product’s planned spot it’s “home.” And using the word with the tone of voice which one would use when referring to a tiny kitten, or super-cute puppy.
* Saying that products found in unexpected places are “lost.” (Same tone of voice for this.)
* Calling the practice of sticking failed magic tricks (stuff that won’t fit where there’s no room) in places where there IS room “abuse.” (!! Gah…)
* Uttering phrases like “Aw…this is lost. Will you help it find its way home?” and not realizing how totally insane and pathetic that sounds.
* Not expecting people to want to slap them for saying crap like the above sentence. And not realizing that people DO want to do just that.
* Wondering why the local Meijer’s turnover was, at the time I was there, higher than any grocery store…and, higher than most clothes stores (those are Meijer’s two biggest categories).
I thought the word “planogram” would die where it was born, on the foul shores of the Meijer company. But noooo…
Today I saw it used in a testimonial for this company. Eby-Brown is a supplier to the local convenience stores. One of their customers was praising the Eby-Brown “planograms.” Which brings to mind two things.
Who the hell let that hideous term into the wild?!
And, what the heck is going on, with the supplier deciding the shelf layout?!?? Listening to suppliers’ hints is one thing, letting them actually do the layout, no, that’s nuts…the supplier isn’t going to be as familiar with a particular store’s customers as the owner (except if a store is under new ownership)!
Oh, well, so much for that. But if some supplier tries to get me to use that term, he will get himself 10,000 anti-convincing points, due to reminding me about how Meijer’s sucked, and how the “planogram” was at the root of a lot of the extra-disgusting parts of their rotten culture at the store level!
Not to mention that the term itself is so kiddie-sounding that it makes me gag. It made me gag the first time I heard it, and I hadn’t even realized (at that point) how it spawned a whole other bunch of preschool-level baloney at that store…
employment jobs Ive had marketing retailers wholesalers workPosted in Oddities and Weirdness | Comments Off