As you know if you’ve been following this blog, I recently got Merchant Site #3 up and put it on PPC.

Seems that I got a bit carried away and overconfident in that. I just got reminded that even doing PPC for years does not totally immunize a person from the hazard of shirt loss.

Figuring that hey, I have the Merchant’s Share for these items, I went ahead and bid 30c/click. I checked the next day and it said it was averaging an actual cost of 25c.

Well…something turned out to be wrong with The Picture.

First off all, the traffic from there isn’t converting. Nada. So either I have too general of keywords, or people just like to do more shopping around for things like shower curtains. It could be the latter, which is no problem when the traffic is free, but is a HUGE problem when it’s costing!!

Second, when I checked my account, they had managed to eat up $66+ in click fees. Fortunately, buried in there on some screen or another, is an Account Max Spending Limit. This kept them from going all the way to Bermuda on my money, at least.

That PPC campaign is now off. It obviously needs major reworking before I allow it to live again. Needless to say I’ll be checking the performance of my other campaigns now, too!

On the bright side, in the other window, Google sent all of 16 hits. Free. And, one converted!

It could be a fluke, but it looks like the real buyers for this product line are not hanging out at Yahoo!